Boring is Good
There is a lot to be said for being boring.
During these unusual times, when so much has changed, dependable partners have never been more important. A strong partner allows you to delegate some of your responsibilities to allow you to focus elsewhere.
This is just as true for business partnerships as it is in our personal lives.
A resilient business will rely upon a number of strong partners who each excel in their own field. While many businesses are focussed upon survival, a good partner doesn't want to attract any unnecessary attention. A good partner delivers upon their commitments.
A strong partner seamlessly fades into the background unless called upon for support. For those of us in service delivery industries, being boring is a compliment.